Make the Phones RING

THE SOLE PURPOSE OF ADVERTISING

Is to make the phones ring.

This should be your clear focus when you are writing advertisements or selecting the properties to advertise.

When you have completed the add and before you send off the copy use this test every time.

Ask Yourself

"WILL BUYERS PICK UP THE PHONE AND CALL US AFTER READING THIS ADVERTISMENT"

If the answer is "NO" then rewrite the advertisement or select a different property

So that the new ad will do what all great advertising copy does:-

"MAKE THE PHONES RING"